About Us
Founded in 2022 under its parent company Fairvalue Insuretech Pvt. Ltd., The Policy Exchange is a next-generation InsurTech start-up focused on transforming the life insurance ecosystem. It was established by industry veterans with over 50+ years of combined experience across the insurance and financial services sectors.
The company emerged to address the challenge of policyholders who, due to financial stress, often discontinue or close life insurance policies, resulting in the loss of both protection and value. To bridge this gap, The Policy Exchange built a unique, technology-enabled platform that provides documentation support to all stakeholders through structure support program for pre-owned policies. This helps troubled policyholders retain value, supports insurers in addressing should be persistence challenges, and creates opportunities for policy participants to engage with existing policies in a transparent and regulated environment.
Addressing a Long-Standing Industry Challenge
Why is There a need for The Policy Exchange?
In the evolving insurance landscape, policyholders often find themselves unable to continue paying premiums, leaving policies inactive. This results in losses for both policyholders and insurers, as valuable policies lose their potential. Traditional insurance models lack flexibility, leaving policyholders without coverage and insurers with disengaged customers. A company like The Policy Exchange is needed to bring flexibility, continuity, and clarity into the insurance ecosystem.
Our Solution
At The Policy Exchange, we enable policy continuity by facilitating coordination between policyholders, insurers and financial support partners for the required documentation and processes. Where a policyholder opts for an available premium support solution, we assist in completing the necessary formalities and coordinating with the relevant parties, helping preserve policy value and reduce potential losses associated with policy discontinuation. Our technology-enabled processes are designed to promote transparency, compliance, and ease of execution throughout the journey.
Social Impact
The total surrender/lapse value is touching Rs.1.5 lac crore at present with a 15% CAGR. At this rate, it will touch Rs 4.5 lac crore by 2027 (rough estimate), which will be a huge problem for the industry. It will also backpedal on the Government's efforts towards increasing Life Insurance penetration in India to provide its citizens with financial security. Our objective is to support policyholders through changing financial circumstances while helping preserve the protection and value their policies offer.
Our Mission
To build a seamless ecosystem that:
- ✓Enables policyholders to access financial support while preserving available policy protection
- ✓Supports insurers in strengthening policy persistency and long-term value
- ✓Empowers advisors to create sustainable value through innovative solutions
Leadership
Co-Founder & CEO
Tarun Bahri is a senior industry leader having more than 16 years of experience in the Insurance sector and another 11 years in Banking. He has headed functions life Customer Retention, Customer Service, Quality, Service Excellence and Innovation in Max Life Insurance. Earlier he has worked with Citibank, HDFC Bank & ABN Amro Bank
Co-Founder & Director
Naveen Gupta comes with a rich experience of over 25 years in the consumer banking and telecom space. He managed large scale outsourcing operations, at Bharti Airtel, SBI Cards and Citibank. He started his entrepreneurial journey in 2013 with a couple of colleagues from Airtel.
Co-Founder & Director
Safia Anwar also has over 25 years of diverse experience in the telecom and social sector. She has handled important roles in Sales, Service Marketing, Operations & Credit-control in Koshika Telecom, Global Telesystems and Bharti Airtel. She also began her entrepreneurial journey in 2013 along with Naveen.
Governance
The Policy Exchange operates under a robust governance framework that ensures transparency, regulatory compliance, and ethical conduct at every level. Our board brings together seasoned professionals from insurance, banking, and technology to provide strategic direction and oversight. We adhere to all applicable regulations and maintain rigorous internal controls to safeguard the interests of all stakeholders — policyholders, insurers, and Policy Sponsors alike.
Our commitment to integrity, accountability, and transparency is embedded in our governance framework, ensuring that transactions are undertaken with professionalism, due diligence, and in accordance with applicable laws and regulatory requirements.